Designing and crafting guitars is my passion. I thrive on creating a unique masterpiece tailored to your vibe, style, and desired tone.
 
The 'Tone Quest Call' is a conversation I have for every build. It's my way of discussing guitar tone, helping you articulate the sounds you hear in your head and make them into a guitar.
In my approach, once we understand the guitar tone you're after, refining the specs to achieve it becomes the easy part.


Yaniv Loria
Founder & Builder